- 5 stycznia 2022
- Aktualności
Toolbox and Curriculum for Creative Sector Boost.
We aim to equip creative entrepreneurs with a toolbox of assets so they can build their own creative enterprise. These assets include a curriculum of four courses, each one addressing a specific aspect of the creative sector: Building your Brand; Developing your Business; Marketing and Selling; and Running Your Creative Enterprise.
The idea is to offer an alternative path for creative people who want to become independent and self-reliant. It’s aimed at people who do not need the security of a regular job or the structure of academia, but who still want to earn a living by doing something they love -be it making clothes, designing websites, writing books or drawing comics.
Why we need a toolbox for creative people
In a time where creativity is becoming more and more important in the workplace, not all creative people have the skillset or resources needed to make a living from their passion.
This is why we need a toolbox of resources for independent creatives. So they can build their own creative enterprise, on their own terms.
All too often, the only options available to creative people are either self-employment, which may not offer enough security or stability, or academic study within conventional disciplines such as business or design. These paths neglect the needs of those who do not want to be limited by these options.
Our curriculum offers a different path – one that will equip you with four assets for building your own enterprise:
The Curriculum
This project includes four courses, each one addressing a specific topic related to the creative sector. The first course, Building your Brand, is about defining your identity and figuring out how you want people to perceive your brand. It teaches students how to develop their ideas and bring them to life in a professional way.
The second course, Developing your Business, is all about getting down to the nitty gritty of running a creative enterprise: designing your business model, understanding what it takes to be financially sustainable and thinking about the future of your business.
The third course, Marketing and Selling, will teach you everything you need to know about advertising yourself and promoting your business effectively. You’ll learn how to write an effective press release or pitch an article or book idea; get the most out of social media; make connections with influencers; get media coverage; get discovered by retailers; set up shop on Etsy; become an Amazon seller; market online with Facebook ads; run Google AdWords campaigns; or use tools like MailChimp for email marketing.
The fourth course, Running Your Creative Enterprise, will help you figure out how best to solve any problems that arise – whether they’re related to cash flow management or hiring freelancers – so that
Building your brand
One of the most important parts of starting your own creative enterprise is building a brand.
What does this mean? A brand is how you want to be seen in the minds of your customers. Think about it in terms of, say, Nike. You probably think about Nike as being an innovative company that focuses on performance and design with a signature Swoosh logo. That’s because Nike has invested in building that perception among its customers.
It’s important to get started by considering who you are and what you stand for, then creating a few core messages that summarize who you are and what makes you different from other similar businesses. It’s worth investing some time into developing your business identity before getting started–otherwise, you risk diluting or confusing your message.
Developing your business
Business is about more than just making products. It’s about selling them too.
The great thing about digital marketing is that it can be an integral part of both aspects of your business—helping you sell what you make and helping you make what you sell.
As a creative entrepreneur, it’s important to know how to build your brand, develop your business model, and market your products or services effectively. Digital marketing will help with every aspect of the process.
Digital marketing is a broad term that encompasses many other terms related to online marketing, including social media marketing, paid search engine optimization (SEO), email marketing, influencer outreach, website design, and much more.
So instead of worrying about all the different components that go into digital marketing separately, just use one term – digital marketing – to cover all areas of online promotion for your brand. It’s not hard to do!
Marketing and selling
As a creative entrepreneur, you’ll inevitably come up against the challenge of marketing and selling your work. How do you get your name out there and get people to buy your products or services?
One of the best ways is through social media. Social media provides you with instant access to a public platform for promoting your work. It also gives you the opportunity to form connections with potential customers and clients – who might even turn into lifelong advocates for your business.
Social media doesn’t have to be scary though! There are plenty of easy-to-use social networks that don’t require any previous experience or knowledge. You can customize and tailor these networks to suit exactly what you need and want – and then see instant results in more people sharing your content and following your brand. All while making it easier on yourself by not having to do all the hard work yourself!
Running your creative enterprise
We usually think of entrepreneurship as a process of starting your own business, but it’s also about running the business you’ve created.
In this course, you’ll learn how to manage and maintain your creative enterprise. One of the most important lessons is that while you’re the entrepreneur and visionary at the top, you can’t do everything alone. You need to delegate and trust your team and clients to do their part in order to grow your business further.
You’ll also learn how to turn your passion into a profession and give back to society by building an organization that will employ other creatives in the future.
Conclusion
The Creative Sector Boost Toolbox is a free, downloadable PDF that will help you to get your creative enterprise off the ground. It will give you a step-by-step guide on how to get started, create a brand, develop your business, and get marketing.
The Curriculum will provide you with information on how to put together your creative skills in order to create a sustainable enterprise. It is a downloadable, modular PDF which you can edit and add your own materials to.